"Googlewashing" is a new word with a very frightening history. This article in the Register describes how a bland, cleverly apolitical website thrown up by a blogger with super-connections in the tiny subculture of technical blogging effectively neutered a powerful new term : " second superpower", thus instantly (well, in a matter of weeks) depriving the anti-globalism and anti-war organising forces of a concept that had the power to transform thought. Subtle, but creepy.