India reeling

It's a strange and not pleasant coincidence. I don't blog about India all that much, and just a few days after I did, all hell broke loose in Mumbai. And what's really strange is that a friend of mine was over there (possibly, I hope, just leaving as the attacks began) on his second trip to the country. I will be worried until I hear from him. I can't remember exactly the dates of his trip and whether or not Mumbai was on the whirlwind itinerary (I think he was there to interview prospective students at the University where he lectures.)
The latest news - the breaking of the siege at the Jewish Centre. A lot of the UK media are unashamed about concentrating first and foremost on the question of how many victims are British, and only delving into the main story as an afterthought. (But the BBC coverage is good, both depth and focus.) US media are worse, and don't seem to pay it all that much mind. The international (US-owned) company I work for has hundreds of employees and contractors and clients there, but not a peep on the intranet, although they meticulously tracked the hurricanes in Texas and Florida and took up collections for the victims.

India calling . . .

No, it's not a story about call centres, far from it. This New York Times article is about the astonishing reverse-migration of US-born men and women of Indian extraction migrating "back" to India in search of their fortunes, or just a more comfortable or exciting way to make a living. There are some fascinating insights and great quotes in this short article:

Prior to living in India:
My parents married in India and then embarked to America on a lonely, thrilling adventure. They learned together to drive, shop in malls, paint a house. They decided who and how to be. ... It was extraordinary, and ordinary: This is what America did to people, what it always has done.

My parents brought us to India every few years as children. I relished time with relatives; but India always felt alien, impenetrable, frozen. ... Perhaps it was the bureaucracy, the need to know someone to do anything. Or the culture shock of servitude: a child’s horror at reading “Uncle Tom’s Cabin” in an American middle school, then seeing servants slapped and degraded in India. My firsthand impression of India seemed to confirm the rearview immigrant myth of it: a land of impossibilities. But history bends and swerves, and sometimes swivels fully around.

Living in India today:

At first we felt confused by India’s formalities and hierarchies, by British phraseology even the British had jettisoned, by the ubiquity of acronyms. Working in offices, some of us were perplexed to be invited to “S&M conferences,” only to discover that this denoted sales and marketing. Several found to their chagrin that it is acceptable for another man to touch your inner thigh when you crack a joke in a meeting. We learned new expressions: “He is on tour” (Means: He is traveling. Doesn’t mean: He has joined U2.); “What is your native place?” (Means: Where did your ancestors live? Doesn’t mean: What hospital delivered you?); “Two minutes” (Means: An hour. Doesn’t mean: Two minutes.).

Countries like India once fretted about a “brain drain.” We are learning now that “brain circulation,” as some call it, may be more apt. India did not export brains; it invested them. It sent millions away. In the freedom of new soil, they flowered. They seeded a new generation that, having blossomed, did what humans have always done: chase the frontier of the future.

Bollywood, call centres and the 35/10 rule

The Observer story "Hi, it's Bollywood calling" gave me a rich vein to explore to get back to my blogging. There is such an overwhelming number of call centre jobs (and so few better ones) that a vast majority of India's young, highly educated men and women are now employed thus, and so of course, it has become a major cultural reference, giving rise to soap opera plots, hit movies and novels. What I found especially fascinating is that a recurrent theme in these works, and therefore presumably in the interior lives of the hapless call centre workers, is the idea that they are structuring their lives around the customers mainly in the US, working night shifts to coincide with the American clock and tutoring their excellent and educated speech to be more American-friendly, all in the service of a people whom they find to be vastly inferior to themselves in intelligence (if not in other ways). This has given rise to the 35-10 rule, which call centres teach their workers, which is expanded to explain that the language, understanding and world-view of the average 35 year-old American help desk customer is about equal to the average 10 year-old Indian. So just think about that the next time you find you can't program your microwave and when you get India on the phone, try to be a better national example, OK?

Is this what they meant by teaching the world to sing?

The armed forces of Coca-cola strike again, from CorporateWatch News.com. Protest Coca-cola's violence in India. Send a Free Fax: http://www.indiaresource.org/action/faxcoke.php

Brave Girl of India

An inspiration and a role model! Nisha Sharma, who called off her wedding at literally the last moment and phoned the police, when her intended's family made a last minute demand for an extortionate dowry. The greedy fiance was thrown in jail and Ms. Sharma is now an international celebrity and soon to star in an Indian comic as "Brave Girl".