SiteMeter's clever marketing ploy

I assume that US based accounts didn't see this? Or are they not that clever after all? The weekly e-mail report I get from SiteMeter has the following marketing message at the top:
Take advantage of the weak US dollar and upgrade your Site Meter account for a full year. Click here to convert the $59 USD upgrade price into your local currency.
In my local currency it's about £32, so I'll pass, ta.