Sex or Rugby Union?

Guess the topic of this quote from a news story today:

Eh? You may think it's easy to sell shirts to large men suggestible enough to bury their heads in each others' thighs for 80 minutes, but . . .

OK, would you ever have guessed RU if I hadn't given it away in the title? Well, maybe if you're a serious fan and instantly picked up on the 80 minutes, I'll give you that. Anyway, for those of you who don't live on Planet Rugby, the World Cup is underway since yesterday. England's still hanging in, and France, ah, poor France. I think we will see a massive rise in the prescription of anti-depressants over there.