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13 June 2007

Deborama's WWW Number 26 - (Still) Made Here

This week's Wednesday Website of the Week is from Trendwatching.com , self-described as "an independent and opinionated consumer trends firm, relying on a global network of 8,000 spotters, working hard to deliver inspiration and pangs of anxiety to business professionals in 120+ countries worldwide. " The particular post I am highlighting is called (Still) Made Here and concerns the trend in demand toward locally-produced goods and services. Like organic food, humane farming and green businesses, these ideas formerly languishing in niches of right livelihood are beginning to enter the mainstream in great shock waves. Often a lot of the fashionistas clamouring for the green or ethical cachet miss the point, by quite a large distance in many cases, but still it's better than going the other way, in my opinion. So it's up to those of us who have been considering and trying to practice these things since the 1970s to educate them, now that we (finally) have their attention. Interestingly, one of the entrepreneurial initiatives featured in (Still) Made Here is a new loyalty card in the UK called Wedge, which gives loyalty points for shopping at local small businesses. (This is a funny coincidence for me, because in Minneapolis, I lived in a neighbourhood called the Wedge and shopped a lot at the food co-op there, also called the Wedge.)

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